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Question: 27
A feature that captures, refers, routes, and prioritizes customer needs across business lines
A. Expressed Interest
B. Report
C. Referrals
D. Opportunity Answer: C Question: 28
When importing data, what happens if some records do NOT met the data validation criteria?
A. Import process ignores the data validation criteria
B. Import process aborts when it encounters the first invalid record
C. Import process fails only for the records with invalid data.
D. Import process requires user authorization to import the invalid records Answer: C Question: 29
When can a validation rule be used to prevent invalid data? (3 answers)
A. When records are edited by a user
B. When records are deleted by a user
C. When records are submitted using web-to-lead
D. When records are imported
E. When records are updated by a workflow rule Answer: A,C,D Question: 30
A marketing user has received a file of leads to import.
What tool can be used to avoid duplicate leads?
A. Merge Leads function
B. Validation Rules
C. Data Loader
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D. Import Wizard Answer: D Question: 31
Which one of the following statements is not correct about Action Plans?
A. Enhance collaboration and productivity by automatically assigning task owners and deadlines for specific client
engagement, such as account openings, loan approvals, and claims processing.
B. Capture repeatable tasks in templates and then automate the task sequences with an action plan.
C. Automatically schedule the next appointment with the Advisor
D. Manage customer engagements consistently and collaboratively with automated and compliant task orchestration. Answer: C Question: 32
Where can the multilingual solution search feature be enabled? (2 answers)
A. Public knowledge base
B. Solution tab search
C. Self-service portal
D. Salesforce content Answer: A,C Question: 33
Universal Containers uses Web-to-Case to convert support requests submitted through its website into cases. The
support team would like Salesforce to automatically send an email containing password reset instructions to the
customer when the case subject contains the words "forgot" and "password".
What does the administrator need to configure to meet this requirement?
A. Email-to-case
B. Auto-response rule
C. Validation rule
D. Support settings Answer: B Question: 34
Which Financial Services object would you use to store Bank Accounts data?
A. Charges and Fees
B. Assets and Liabilities
C. Financial Account
D. Financial Holding Answer: C
$13$10 Question: 35
How can you set up Referral creation?
A. As a global action
B. As a standard action
C. On a Community
D. As a Flow Answer: A,B,C Question: 36
What type of customization can be done on Activities? (Tasks and Events) (3 answers)
A. Workflow Rules
B. Custom Fields
C. Field Tracking
D. Assignment Rules
E. Validation Rules Answer: A,B,C,E Question: 37
Universal Containers wants to create a custom object to capture account survey data. Users must be able to select an
account from the survey record. Users also need the ability to view related surveys on the account record.
How should the system administrator meet this requirement? (2 answers)
A. Create a lookup relationship field on the account object.
B. Add the account related list to the survey page layout.
C. Create a lookup relationship field on the survey object.
D. Add the survey related list to the account page layout. Answer: A,C,D Question: 38
If two objects have a parent child relationship, how can a user access the child record from the parent record?
A. Lookup field
B. Related list
C. Custom link
D. Child field Answer: B Question: 39
Universal containers is using a private sharing model. The US sales director needs full access to all records of the US
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sales representatives.
How can this be accomplished?
A. Place the US sales director in a queue with the US sales representative's
B. Define a role hierarchy where the US sales representatives roll up to the US sales director
C. Give the US sales director read/write/edit/delete object permissions on the profile
D. Define a role hierarchy where the US sales director rolls up to the CEO Answer: B Question: 40
What is the maximum number of fields that can be displayed on the ARC Record Card?
A. 5
B. 2
C. 3
D. 10 Answer: B
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https://killexams.com/exam_list/SalesforceSalesforce vs. monday: Definitive Comparison
In today’s business world, using a top CRM software is no longer optional; it’s critical for success. A good customer relationship management (CRM) software will help you expedite your business growth by streamlining your workflows, boosting sales and improving customer engagement.
However, given the plethora of options available, choosing the right tool can be hard. In this article, we will dive into a detailed comparison of two popular CRM platforms, which we’ve covered extensively in our Salesforce CRM review and monday Sales CRM review. This guide offers helpful insights so you can make an informed choice that best suits your business needs.
Let’s now dive into a detailed comparison of the two platforms.
Features
Both Salesforce and monday Sales CRM have a vast range of features. However, Salesforce is richer in more advanced CRM features compared to monday.
Salesforce
Salesforce is a comprehensive CRM platform that offers a vast range of features, including sales automation, customer service, marketing automation and analytics. It offers lead management, opportunity management, customer service and contact management features. It also comes with a high degree of customization and integration features. This makes it suitable for businesses with complex sales and marketing operations.
monday
monday is mainly focused on project management. As such, it’s not as heavy as Salesforce in terms of CRM features. However, monday also includes extensive project and team management, human resources, and software development features. This makes it fit for businesses that need an all-inclusive tool for improving sales and customer experience as well as team management.
Winner: Salesforce
Salesforce offers a wider range of features and functionalities to manage customer relationships and support sales and marketing efforts. This makes it the winner in terms of CRM features. However, if you are interested in more than just CRM features, monday is a better option.
Pricing
Both Salesforce and monday offer a range of pricing options to suit businesses of different sizes. They also come with a free trial, which allows users to try the tools’ features before committing to them.
Salesforce
The pricing model for Salesforce is a bit complex and can be confusing. The pricing plans are based on the size of the business. Generally, the pricing plans for Salesforce are much more expensive than those of monday. The following are the four pricing plans that Salesforce offers:
Essentials: This goes for $25 per user per month paid annually.
Professional: It costs $80 per user per month paid annually.
Enterprise: This costs $165 per user per month paid annually.
Unlimited: It costs $330 per user per month
monday
monday’s pricing plans are considered more affordable than those of Salesforce. These pricing plans are based on the number of features and users. In addition to the free plan, which accommodates up to two users, monday offers the following pricing options:
Basic: This costs $10 per user per month billed annually.
Standard: It goes for $14 per user per month billed annually.
Pro: It costs $27 per user per month billed annually.
Enterprise: This plan requires a custom quote.
Winner: monday
monday beats Salesforce hands down, as it offers more affordable and simple pricing plans, with the cheapest plan costing $10 per user per month. Although Salesforce has more comprehensive and robust features, monday also offers similar features at more friendly rates.
Customization and scalability
Both sales platforms come with excellent customization capabilities.
Salesforce
Salesforce offers a high level of customizability. It comes with a broad range of customization options allowing businesses to tailor the platform to suit their unique needs. With Salesforce customization options, you can change the platform’s interface, including the colors, logo and graphics, to reflect your company’s identity. You can also alter the dashboards to display important business information as well as create personalized applications using AppExchange. This platform also offers flexible plans to accommodate businesses of different sizes, making it appropriate for both small and large enterprises. This means that it will be able to adapt and cater to your business needs for performance and reliability as it grows.
monday
While monday also provides pretty good customization capabilities, its options are not as extensive and advanced as those of Salesforce. The app comes with a wide range of fully customizable templates designed to suit specific activities. With Salesforce, you can modify the dashboards to suit your specific needs. Generally, monday’s customization options are easy and straightforward, which makes it a good fit for beginners and small companies.
Winner: Salesforce
Salesforce outshines monday, as it offers more advanced customization options. The downside to this, however, is that you may need a highly tech-savvy team to create custom applications and make optimal use of all the features the platform has to offer.
Integrations
Both platforms have impressive integration capabilities, which allow you to connect different tools to enhance your team’s productivity and boost performance.
Salesforce
Thanks to its AppExchange, Salesforce integrates with over 3,000 other business apps. Salesforce integrates seamlessly with apps such as Slack, Stipe, Shopify and Google Drive, among many others.
monday
While monday’s integration capabilities are not as extensive as Salesforce’s, the platform also has smooth integration with other apps, including project management, marketing and team collaboration tools. It integrates seamlessly with more than 30 apps, including Shopify, Gmail, Outlook, DocuSign, Microsoft Teams and Slack. It also has an Apps Marketplace that allows smooth integration with a range of other apps, for a total of 200 integrations.
Winner: Salesforce
Salesforce wins over monday in terms of integration capabilities, thanks to its AppExchange, which gives access to a wide range of apps.
Ease of use
Salesforce
Due to its vast collection of advanced features, Salesforce has a complicated user interface with various buttons to click, which can be overwhelming, especially to new users. It will thus require some time for users to fully master and use its features optimally. As such, Salesforce is most suited for large enterprises with complex CRM processes.
monday
Compared to Salesforce, monday has a more friendly and straightforward user interface, which makes it favorable for new users. Its vibrant and colorful dashboard allows you to quickly locate all the functions you require. In addition, the platform offers extensive resources to help you get started easily.
Winner: monday
In terms of ease of use, monday takes the crown. The platform boasts a simple interface and hence has a shallow learning curve. Further, given the platform’s rich resources, you’ll get running in no time.
Customer support
Customer support is a crucial consideration when choosing a CRM platform.
Salesforce
In addition to the various learning resources, Salesforce offers a range of options to businesses to efficiently deal with customer service inquiries, including a 24/7 phone support and an online forum. However, the level of support depends on your plan, with more support avenues available in the higher tiers.
monday
monday offers customer support through various channels, including videos, webinars, articles, a knowledge base and a community forum. It also offers 24/7 support phone support plus a ticketing system and a dedicated customer success manager for enterprise plan users.
Winner: monday
monday is the winner in terms of customer support, as its 24/7 support is available across all its packages, including the free version.
Thu, 04 Jan 2024 10:00:00 -0600entext/htmlhttps://www.businessnewsdaily.com/salesforce-vs-mondayThis Is What Whales Are Betting On Salesforce
Deep-pocketed investors have adopted a bearish approach towards Salesforce CRM, and it's something market players shouldn't ignore. Our tracking of public options records at Benzinga unveiled this significant move today. The identity of these investors remains unknown, but such a substantial move in CRM usually suggests something big is about to happen.
We gleaned this information from our observations today when Benzinga's options scanner highlighted 24 extraordinary options activities for Salesforce. This level of activity is out of the ordinary.
The general mood among these heavyweight investors is divided, with 33% leaning bullish and 66% bearish. Among these notable options, 10 are puts, totaling $980,886, and 14 are calls, amounting to $619,813.
What's The Price Target?
Based on the trading activity, it appears that the significant investors are aiming for a price territory stretching from $140.0 to $390.0 for Salesforce over the recent three months.
Insights into Volume & Open Interest
In terms of liquidity and interest, the mean open interest for Salesforce options trades today is 930.53 with a total volume of 5,604.00.
In the following chart, we are able to follow the development of volume and open interest of call and put options for Salesforce's big money trades within a strike price range of $140.0 to $390.0 over the last 30 days.
Salesforce Option Volume And Open Interest Over Last 30 Days
Largest Options Trades Observed:
Symbol
PUT/CALL
Trade Type
Sentiment
Exp. Date
Strike Price
Total Trade Price
Open Interest
Volume
CRM
PUT
SWEEP
BEARISH
01/12/24
$255.00
$240.2K
752
1.0K
CRM
PUT
SWEEP
BEARISH
01/12/24
$255.00
$204.2K
752
2.8K
CRM
PUT
SWEEP
BULLISH
01/12/24
$255.00
$144.3K
752
7
CRM
CALL
TRADE
BULLISH
01/17/25
$200.00
$107.2K
1.6K
0
CRM
PUT
SWEEP
BULLISH
01/12/24
$255.00
$88.0K
752
517
About Salesforce
Salesforce Inc provides enterprise cloud computing solutions. The company offers customer relationship management technology that brings companies and customers together. Its Customer 360 platform helps the group to deliver a single source of truth, connecting customer data across systems, apps, and devices to help companies sell, service, market, and conduct commerce. It also offers Service Cloud for customer support, Marketing Cloud for digital marketing campaigns, Commerce Cloud as an e-commerce engine, the Salesforce Platform, which allows enterprises to build applications, and other solutions, such as MuleSoft for data integration.
After a thorough review of the options trading surrounding Salesforce, we move to examine the company in more detail. This includes an assessment of its current market status and performance.
Current Position of Salesforce
Currently trading with a volume of 2,053,020, the CRM's price is down by -1.15%, now at $253.19.
RSI readings suggest the stock is currently may be approaching overbought.
Anticipated earnings release is in 56 days.
What Analysts Are Saying About Salesforce
In the last month, 4 experts released ratings on this stock with an average target price of $307.5.
An analyst from Wolfe Research has elevated its stance to Outperform, setting a new price target at $315.
Maintaining their stance, an analyst from Piper Sandler continues to hold a Neutral rating for Salesforce, targeting a price of $285.
In a cautious move, an analyst from Wells Fargo downgraded its rating to Equal-Weight, setting a price target of $280.
Showing optimism, an analyst from Morgan Stanley upgrades its rating to Overweight with a revised price target of $350.
Trading options involves greater risks but also offers the potential for higher profits. Savvy traders mitigate these risks through ongoing education, strategic trade adjustments, utilizing various indicators, and staying attuned to market dynamics. Keep up with the latest options trades for Salesforce with Benzinga Pro for real-time alerts.
Wed, 03 Jan 2024 03:15:00 -0600entext/htmlhttps://www.benzinga.com/markets/options/24/01/36475361/this-is-what-whales-are-betting-on-salesforceSalesforce escaped from the jaws of activists to find stability in 2023
This year did not start off great for Salesforce, with an unusual level of turbulence and uncertainty surrounding the company. But as the year comes to a close, Salesforce finds itself in surprisingly good shape financially: Its stock is up over 96% year-to-date. Earlier this year, such an outcome would have seemed impossible to imagine.
The bad news started rolling in even before the new year began, when co-CEO Bret Taylor, who many speculated was being groomed to be heir apparent to Marc Benioff, quite suddenly announced he was leaving the company at the end of November. A week later, Slack CEO and co-founder Stewart Butterfield announced he, too, was stepping down. Losing two key executives in less than a week would be a huge hit to any company, but it would be just the start of an onslaught of bad news for the CRM giant.
As the year began, we learned that activist investors were, well, quite active inside the company. This included Elliott Management, Starboard Value, ValueAct Capital, Inclusive Capital and Third Point. When activists show up, they usually have a strong opinion on how to “fix” a company, and this would be no different.
First, we learned that Salesforce was bringing in three new board members, which felt like a way to appease the activists — especially because one of them was Mason Morfit, CEO and chief investment officer of ValueAct, one of those very same activists.
Activists typically pressure the company to cut costs, and in corporate terms, that usually means cutting staff. Sure enough, Salesforce soon announced that it was cutting 10% of its workforce, or 7,000 people, on January 4, 2023. The excuse was that it had overhired during the pandemic and this was a correction, but it could also have been throwing the activists a cost-cutting bone.
Either way, reports suggested the company didn’t handle the layoffs well, engineers were being pressured, and Benioff began preaching about going back to the office after embracing work from home, and what Salesforce called the “Digital HQ,” during the pandemic. The company’s reputation as a progressive, employee-friendly organization took a big hit.
Sun, 24 Dec 2023 01:59:00 -0600en-UStext/htmlhttps://techcrunch.com/2023/12/24/salesforce-lookback-2023/Salesforce's year of the boomerang: Here are the C-suite executives who joined, left, or returned in 2023
Several former Salesforce employees rejoined the company this year as "boomerangs."
There were also high-profile departures of longtime executives.
See below for Salesforce's leavers and joiners in 2023.
The end of 2022 was marked by a series of executive departures at Salesforce, including the exit of co-CEO Bret Taylor, who had been heir apparent to CEO Marc Benioff.
2023 was also a year of change, starting with a major restructuring that included laying off 10% of the company's workforce and ending with some old familiar faces in the C-suite.
In the wake of pressure to up profit and cut costs from a group of activist investors, including Elliott Management and Starboard Value, some longtime company veterans left, and former executives have returned to help. Benioff affectionately refers to those who have re-joined as "boomerangs," and he has called for more to come join them as Salesforce ramps up generative AI efforts.
Meanwhile, chief operating officer Brian Millham's influence at the company is on the rise. Some have speculated he could be first in line to succeed Benioff as CEO — if and when Benioff decides to step down.
Below is a list of the major Salesforce executive changes in 2023.
COO Brian Millham took on additional responsibilities. He now oversees about 70% of Salesforce's employees.
Brian MillhamSalesforce
President and COO Brian Millham has been with Salesforce since 1999, but his influence at the company has ballooned in the last 18 months, which has caused some speculation that he could be first in line to succeed CEO Marc Benioff. In 2023, Millham's purview expanded to include marketing, employee success, and business technology, in addition to his other responsibilities — global sales, customer success, global alliances and channels, and professional services. Millham was promoted to COO, two years after a promotion to chief customer success officer and COO of global distribution.
Chief business officer Ebony Beckwith left Salesforce after 14 years.
Ebony BeckwithCourtesy of Ebony Beckwith
By the time company veteran Ebony Beckwith left Salesforce in May, she held three different titles: chief business officer, chief of staff to Marc Benioff, and CEO of Salesforce Foundation. Neither Salesforce nor Beckwith gave a reason for her departure. Her LinkedIn profile has not been updated with a new job. Beckwith joined Salesforce in 2008 and began leading philanthropic efforts in 2014.
Former CMO Sarah Franklin is leaving the company at the end of the year to join Lattice as CEO.
Sarah FranklinSalesforce
After 15 years at Salesforce, Sarah Franklin has been named CEO of HR software startup Lattice, run by Jack Altman, brother of Sam Altman. She starts on January 2. In June, Franklin moved from her role as Salesforce's chief marketing officer to chair of the advisory board alongside Alex Dayon, who is retiring at the end of the year. Franklin was named president and CMO in 2021. She joined the company's marketing department in 2008.
Ariel Kelman returned to Salesforce as chief marketing officer.
Ariel KelmanOracle
Former Oracle CMO Ariel Kelman took the top marketing job at Salesforce in June. Kelman is one of Benioff's "boomerangs" — he first worked for Salesforce from 2005 to 2011, when he left to run worldwide marketing at Amazon Web Services. After eight years at AWS, Kelman spent a year and a half as CMO of Oracle. Kelman left Oracle in August of 2022 after the restructuring of the marketing organization he'd spent nearly two years building. At the time, sources told Business Insider that Kelman had clashed with Oracle CEO Safra Catz over the changes, which included mass layoffs.
Former Okta CMO Kendall Collins joined Salesforce as Marc Benioff's chief of staff.
Kendall Collins Okta
Another of Benioff's "boomerangs," Collins joined Salesforce in April as chief business officer and chief of staff, roles previously held by Ebony Beckwith. Collins first worked for Salesforce from 2004 to 2016 after spending the first few years of his career at Oracle. Most recently, Collins was CMO of cloud software company Okta. He left that role in February of 2022, staying on as an advisor.
Former chief people officer Brent Hyder left Salesforce in August for VF Corp.
Brent HyderSalesforce
Hyder's relatively short — but busy — run at Salesforce ended in August when he left to join apparel group VF Corp. as chief people officer. In the four years he was at Salesforce, Hyder's human resources organization oversaw a pandemic-fueled hiring spree, followed by a major restructuring initiative that included laying off 10% of the company. In June, Insider reported that Hyder offended some employees with comments he made during a Pride Month event. Hyder joined Salesforce in 2019 from Gap Inc., where he had been chief people officer.
Miguel Milano joined Salesforce as chief revenue officer.
Miguel MilanoCelonis
Milano joined Salesforce as president and CRO in August. Another "boomerang," Milano first worked at Salesforce from 2011 to 2020, eventually overseeing the international sales organizations for Europe and the Middle East, Latin and Central Americas, Africa, and Asia-Pacific regions. Milano left Salesforce in 2020 for the German data processing company Celonis, where he was CRO until his return to Salesforce. Former Salesforce CRO Gavin Patterson left the company in January.
Lidiane Jones is leaving Slack to take the top job at Bumble.
Lidiane JonesSalesforce
Jones, a Salesforce product executive who was named CEO of Slack in January, was recently appointed to succeed Whitney Wolfe Herd as CEO of Bumble Inc. Jones starts at Bumble in January. She joined Salesforce in 2019 from Sonos Inc. and quickly worked her way up from vice president of product for Commerce Cloud to overseeing the entire division. Denise Dresser, a Salesforce executive, will replace Jones as Slack CEO.
Advisory board chair Alex Dayon is retiring at the end of the year.
Alex DayonSalesforce
Dayon, a 15-year Salesforce veteran, is set to retire at the end of the year, Salesforce said in June. He is currently president and special advisor to the CEO, working remotely from Paris, according to his LinkedIn. He was previously president and chairman of the advisory board, reporting directly to Benioff, and before that, held chief strategy at product roles. Dayon joined Salesforce in 2008 and at one point, was gifted an electric BMW by Benioff.
A new chief legal officer joined. The chief trust officer left.
Salesforce is launching its net zero marketplace, a carbon credit trading platform.Rafael Henrique/Getty Images
After 18 months as Salesforce's chief trust officer, Vikram Rao left the company in October to take the top cybersecurity role at Atlassian.
In June, Sabastian V. Niles joined Salesforce as president and chief legal officer. Niles, formerly a partner at Wachtell, Lipton, Rosen, & Katz, had been counseling Salesforce as it responded to a group of activist investors earlier in the year.
Fri, 22 Dec 2023 20:00:00 -0600en-UStext/htmlhttps://news.yahoo.com/tech/salesforces-boomerang-c-suite-executives-100001694.htmlBullhorn Acquires Mployee to Help Recruitment Agencies Accelerate Their Digital Transformation Journey
The addition of this technology will help Bullhorn deliver an end-to-end enterprise solution for customers on the Salesforce platform
BOSTON, January 05, 2024--(BUSINESS WIRE)--Bullhorn®, the global leader in software for the staffing and recruitment industry, today announced its acquisition of Mployee, a provider of Salesforce-based solutions for recruitment agencies, which is headquartered in the Netherlands. Mployee’s technology will accelerate Bullhorn’s vision to deliver a full, end-to-end, enterprise solution for Bullhorn customers using the Salesforce platform.
Uncertainty over the economy, pricing pressure, and fewer job orders have all forced the recruitment industry to streamline internal operations as much as possible this year. Centralizing all recruitment activity on a single platform helps agencies gain those efficiencies. As a result, Bullhorn has seen a significant increase in adoption of the Salesforce platform, especially in Europe. It is now the largest independent software vendor (ISV) for Salesforce serving the recruitment industry. Bullhorn revenue on the Salesforce platform has grown at an average annual rate of nearly 30% since 2019.
Bullhorn products on the Salesforce platform are currently used across 40 countries, including by four of the five largest global recruitment agencies. By combining Mployee’s middle-office capabilities with Bullhorn’s front-office, Bullhorn can offer a true enterprise-grade, end-to-end solution built on the Salesforce platform. This solution will help solve a myriad of front- and middle-office challenges inhibiting agencies’ growth and differentiation.
Together, Bullhorn and Mployee will help global recruitment agencies excel
"We’ve seen tremendous growth in customers using Bullhorn for Salesforce globally in recent years, and this acquisition will help us better support those agencies throughout the world in delivering more efficient middle-office operations," said Matt Fischer, President and Chief Operating Officer at Bullhorn. "We’re excited at the potential of combining Mployee’s offerings with Bullhorn for Salesforce to deliver a full, end-to-end solution."
"We’re very excited to join Bullhorn to further our efforts to drive the digital revolution of the staffing industry," said Mployee CEO Karen Weebers. "Bullhorn has the resources to invest in Mployee’s product roadmap and bring our solutions to even more recruitment agencies."
About Bullhorn
Bullhorn is the global leader in software for the staffing industry. More than 10,000 companies rely on Bullhorn’s cloud-based platform to power their staffing processes from start to finish. Headquartered in Boston, with offices around the world, Bullhorn is founder-led and employs nearly 1,500 people globally. To learn more, visit www.bullhorn.com or follow Bullhorn on Linkedin or X.
About Mployee
Mployee is a leading front and mid office solution for the staffing and recruitment sector. The company has established a strong market position and is recognized as a rapidly growing technology company in the Netherlands by Deloitte Fast 50 and Main Software 50. Mployee has proven itself as an innovative player in the industry, with a commitment to optimizing workforce management.
For more information about Mployee and the solutions we offer, visit www.mployee.com.
Media Kara Prone Director, Global Content and Communications Bullhorn media@bullhorn.com
Fri, 05 Jan 2024 03:45:00 -0600es-UStext/htmlhttps://es-us.finanzas.yahoo.com/news/bullhorn-acquires-mployee-help-recruitment-174500245.htmlWall Street Analysts Think Salesforce.com (CRM) Is a Good Investment: Is It?No result found, try new keyword!When deciding whether to buy, sell, or hold a stock, investors often rely on analyst recommendations. Media reports about rating changes by these brokerage-firm-employed (or sell-side) analysts often ...Thu, 04 Jan 2024 03:50:00 -0600en-ustext/htmlhttps://www.msn.com/AI Threats Emerge In Music Publishers’ Battle With Big Tech (Guest Column)
Universal Music Publishing Group, Concord Music Group and ABKCO have sued Anthropic, an artificial intelligence company backed by the likes of Amazon, Google and Zoom, over its use of copyrighted song lyrics.
The threat of artificial intelligence to creators, and its value to big tech, is one of the most pressing concerns in the legal and music fields. Current litigation will ultimately shape how AI will be developed and implemented across entertainment with copyright infringement at the forefront of such disputes.
In October 2023, three major music publishers — Universal Music Publishing Group, Concord Music Group and ABKCO — sued Anthropic, an artificial intelligence company. Anthropic builds AI models by gathering information and text from the internet and training the models to produce output based on that internet sourcing, and the publishers alleged it infringed on copyrighted song lyrics.
The publishers alleged that Anthropic infringed on copyrighted song lyrics by copying the text of the lyrics to train Anthropic’s models and allowing their models to generate text that is similar or identical to the copyrighted song lyrics. Specifically, they take issue with Anthropic’s primary product, the Claude chatbot — alleging that when a user asks Claude to generate song lyrics, the chatbot provides “responses that contain all or significant portions of those lyrics.” Because the chatbot is copying those lyrics and distributing them to others, the publishers argue that it is violating one or more exclusive rights of copyright owners.
A market for licensing copyrighted work already exists, the publishers argue, and there are many websites that perform the same function as Anthropic’s AI models that are not infringers of the copyrighted work because those sites have licenses. As such, the plaintiffs allege that without a license to reproduce and distribute the copyrighted song lyrics, Anthropic is depriving both the publishers and the musical composers of the right to earn money from the copyrighted lyrics.
In their complaint, the publishers point out that Anthropic — which has been reported to be valued at $18 billion and to have been funded by Google, Zoom and Salesforce — does not pay anything for the copyrighted lyrics. They emphasize that if Anthropic is allowed to continue using copyrighted material to train its for-profit models, the licenses for which other companies pay to use their copyrighted lyrics will be rendered worthless, as will the market for those licenses.
Anthropic’s ability to garner investment by major tech players — including a recent $4 billion investment from Amazon — reflects an optimism about AI’s potential. Proponents argue that AI’s functions merely imitate human thinking, and as such, Anthropic is likely to employ the fair use doctrine in defending against this lawsuit.
To establish fair use here, Anthropic would need to show that, under these facts, they are permitted to use the copyrighted song lyrics without the plaintiffs’ permission because, among other factors, the output of the chatbot is transformative in some way. Because there are no bright-line rules for arguing fair use, Anthropic would need to present a strong case for its situation — likely involving the development of AI and the need for innovation. Under the existing case law, it is difficult to successfully establish a use is fair where the defendant is commercially benefitting from its use or potentially destroying the market for the copyright owner’s work, as is arguably the case with Anthropic.
AI proponents, including venture capital firm Andreessen Horowitz, have specifically pointed to the billions of dollars invested in U.S.-based AI companies as an essential reason to allow for their continued use of copyrighted materials to train AI models without a license — a cost assumption on which many of these investments have been based. Licensing requirements would involve significant administrative and legal costs for both AI companies and the creatives from which such licenses are sought, which would likely slow the rate at which AI models can be trained. Moreover, the EU has already proposed a regulatory framework for AI that would both grant copyright protection to AI-generated works and require companies to disclose any copyrighted material used to develop their systems, rather than banning such a use outright.
These factors could create large implications for AI generally if Anthropic loses the courtroom battle in Tennessee. A major shift in investments in U.S-based AI companies may follow such a loss.
On Nov. 22, Anthropic filed a motion to dismiss the complaint arguing that Tennessee does not have jurisdiction over Anthropic and therefore that venue is improper. Anthropic argued that it is neither “at home” in Tennessee nor are there specific connections between Anthropic and Tennessee that relate to the complaint. In the alternative, Anthropic argued that the case should be transferred to the Northern District of California, where Anthropic has its principal place of business. Whether or not this case is heard could influence the direction of AI and copyright law generally.
The effects of developing AI are far-reaching, and the legal field is no exception. Music is just one area where creators are bringing suit against AI for its training processes. Photographers and authors, for example, have already been involved in litigation over AI’s use of their work. These lawsuits will shape the boundaries of AI and provide guidance as to what qualifies as copyright infringement — both for training AI models and for what the models produce.
Given that the Anthropic case has the potential to set the precedent for the specific issue of whether copyrighted materials may be used to train AI technologies without a license, it remains to be seen whether a court will determine that these facts constitute fair use under the existing cases (thus declaring that Anthropic is not infringing on the plaintiffs’ copyrights) or whether the extension of the doctrine that far will require further legislation and regulation by Congress and the U.S. Copyright Office.
The U.S. Copyright Office on Aug. 30 began seeking public comments regarding what permission and/or compensation is necessary to use copyrighted material to train AI technologies in order to help assess whether legislative or regulatory steps in this area are warranted. The public comment period offers a critical opportunity for the music business (and other creative industries) to participate as stakeholders in the discourse that will frame the future of AI technologies in the creation of new works, and compensation for those that already exist.
Tatjana Paterno is a memberandLayna Deneen is an associate at the law firm of Bass, Berry & Sims in its Nashville, Tennessee office. She counsels clients on corporate and securities issues including mergers and acquisitions, capital markets transactions, and securities regulations matters and filings.
Emily A. Burrows, Paige Mills and Megan E. Smit also contributed to this column.
Fri, 05 Jan 2024 00:05:00 -0600en-UStext/htmlhttps://www.hollywoodreporter.com/business/business-news/ai-threats-music-publishers-big-tech-1235767692/?ref=biztoc.comIn Activist Battle, Disney Reveals Its Own Reinforcements Ahead of Shareholder MeetingNo result found, try new keyword!As the Mouse House contends with a proxy challenge from Ike Perlmutter, Nelson Peltz and his firm Trian Partners, the Bob Iger-run firm secured the backing of shareholde Capital Management for its ...Wed, 03 Jan 2024 19:07:00 -0600en-ustext/htmlhttps://www.msn.com/Insider Srinivas Tallapragada Sells 10,000 Shares of Salesforce Inc (CRM)
On December 26, 2023, Salesforce Inc's President and Chief Engineering Officer, Srinivas Tallapragada, sold 10,000 shares of the company stock. The transaction was filed with the SEC and can be found through the following SEC Filing.
Salesforce Inc, listed under the ticker CRM on the NYSE, is a global leader in customer relationship management (NYSE:CRM) technology that brings companies and customers together. It is the provider of its namesake Salesforce CRM platform, which allows businesses to manage customer interactions, engage with them across multiple channels, and utilize cloud-based applications for sales, service, marketing, and more.
Over the past year, the insider has sold a total of 327,556 shares and has not made any purchases of the company's stock. This latest sale continues a trend observed over the past year, where there have been no insider buys and 315 insider sells for Salesforce Inc.
Insider Srinivas Tallapragada Sells 10,000 Shares of Salesforce Inc (CRM)
On the date of the insider's recent sale, shares of Salesforce Inc were trading at $265.7, giving the company a market capitalization of $257.081 billion.
The stock's price-earnings ratio stands at 100.98, which is above the industry median of 27.285 but below the company's historical median price-earnings ratio.
According to the GuruFocus Value chart, with a share price of $265.7 and a GuruFocus Value of $240.20, Salesforce Inc has a price-to-GF-Value ratio of 1.11, indicating that the stock is considered Modestly Overvalued.
Insider Srinivas Tallapragada Sells 10,000 Shares of Salesforce Inc (CRM)
The GF Value is calculated based on historical trading multiples, a GuruFocus adjustment factor related to the company's past performance, and future business performance estimates provided by Morningstar analysts.
This article, generated by GuruFocus, is designed to provide general insights and is not tailored financial advice. Our commentary is rooted in historical data and analyst projections, utilizing an impartial methodology, and is not intended to serve as specific investment guidance. It does not formulate a recommendation to purchase or divest any stock and does not consider individual investment objectives or financial circumstances. Our objective is to deliver long-term, fundamental data-driven analysis. Be aware that our analysis might not incorporate the most recent, price-sensitive company announcements or qualitative information. GuruFocus holds no position in the stocks mentioned herein.
Thu, 28 Dec 2023 14:01:00 -0600es-UStext/htmlhttps://es-us.finanzas.yahoo.com/news/insider-srinivas-tallapragada-sells-10-040153733.htmlWhat Disney Can Learn From ValueAct’s Microsoft Experience
By
| Jan. 3, 2024 5:00 PM PST
Photo: Disney CEO Bob Iger at Shanghai Disney Resort in Shanghai, China on Dec. 19. Photo by VCG via Getty Images.
What’s past is prologue, as the saying goes. That’s one way to think about what’s likely to emerge from the scrum of activists surrounding Walt Disney, agitating both for and against CEO Bob Iger. Today’s news that Disney has struck an “information-sharing” agreement with ValueAct Capital, seen by many as the most sensible activist out there, is likely to cheer investors. An optimist may hope that ValueAct can spark the kind of recovery at Disney that occurred at Microsoft in the decade after ValueAct appeared on that company’s scene in 2013. (Or they may even hope for the profit and stock recovery Salesforce experienced after ValueAct co-CEO Mason Morfit joined the enterprise software firm’s board last March, helping to drive an efficiency push.)
Now, let’s not pretend ValueAct deserves all or even most of the credit for these turnarounds. But the activist surely made a positive contribution in both situations. And there are striking parallels between the challenges facing Disney and those Microsoft faced a decade ago. Back in 2013, Microsoft was grappling with the transition to the cloud from the older, much more profitable model of selling software to companies for use on their own computers. Disney today is similarly dealing with the transition to streaming from the older, much more profitable cable TV–based business. In both cases, the companies have faced rivals that jumped into a newer sector without the baggage of older businesses—Amazon launched Amazon Web Services, unconstrained by the legacy of an enterprise software business, while Netflix plays a parallel role in streaming.
Wed, 03 Jan 2024 11:00:00 -0600text/htmlhttps://www.theinformation.com/articles/what-disney-can-learn-from-valueacts-microsoft-experience
